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Specialising In The Sports And Leisure Industry


‘A unique formula of design, fit-out and leisure management expertise focusing on enhancing the profitability of your business’


New Ventures

Working with you to kick start your business, with services Ranging from site location and procurement – marketing and brand – Bank Funding and Negotiations

Growing Business

Discovering development opportunities whilst increasing profitability, membership and company profile

Expanding Business

When your looking to build a chain and expand your brand we can help investigate development Opportunities, Help with Management and Staffing and provide upgrading Assessments


A small selection of Projects Built, Owned and/or Operated

Riverbourne Health Club

( Chertsey, Surrey )

Thames Club

( Staines, Middlesex )

FW Urban Gym

( Bracknell Rugby Club, Berkshire )

Fitness 360

( UAE )

Devere BellHouse Hotel

( Beaconsfield, Berkshire )

Moredon Golf CLub

( Swindon, Wiltshire )

Wealdstone/ BarnetFC

( Harrow, Middlesex )

Caversham Health Club

( Caversham, Berkshire )

Corinthia Hotel

( Central London )

eActiv Health Lounge

( Egham, Surrey )

RB Sports Hub

( Bracknell )

Body & Soul

( UAE )


ALS can offer expertise in these sectors



Explore some of the ways we can help you grow



ALS will provide a preliminary overview followed by a demographic and competitor analysis of the proposed location, and assist in analysing potential target market and membership potential.


ALS will work with operators to develop and determine the all-in capital cost of a proposed development together with the overheads, running costs and the projected income, to ensure that anticipated profitability is achieved or exceededLayout and designALS will assist you with the design and layout of a proposed facility to optimize space, ensuring that the effective use and interaction of space is both user friendly and offers maximum sales potential.


ALS will obtain the best value when procuring fitting out and equipment, which ensures that they achieve the optimum balance of cost and quality, combined with ‘on time’ delivery. This invaluable experience is available to all of our Clients as part of our comprehensive service.


ALS can assist and/or run a successful Pre-sales campaign to offer much needed up-front income by creating a reactive response prior to the opening.


ALS will assist and/or run a successful marketing campaign ensuring maximum coverage to fit within an agreed budget.


ALS enjoy established relationships with a number of major banks and private funders, and can offer advice, support and essential professional support throughout the funding process.



ALS can provide a business audit to assist you to identify the business problems and issues, followed by recommendations on feasible solutions.


ALS will provide a preliminary business audit offering advice to maximize potential profitability.


ALS can analyse membership levels and member profiles and offer advice on membership tracking packages to accommodate differing club sizes.


ALS can offer advice on management and staffing ensuring adequate staffing levels, assisting with training requirements or offering a full Management Service with one of our service partners.


ALS are able to offer essential advice on equipment selection and pass on our substantial discounts that we have negotiated with many of the top fitness suppliers, again allowing you the Client to benefit from our established business relationships.


ALS will assist and/or run a successful marketing campaign ensuring maximum coverage to fit within an agreed budget.


The structure and layout of a health or sports facility will have a dramatic impact upon it’s profitability, and particular attention should be paid to maximizing ‘secondary income’. Our many years experience of successfully developing and managing a wide range of different establishments will ensure that the potential of your business is fully realised


ALS will offer a feasibility audit on the current ‘state of play’, providing advice on upgrade opportunities aimed at optimizing a rapid increase in income. Development Opportunities ALS can offer advice and support on proposed enhancements to maximize income potential and minimize capital investment.


‘A unique formula of design, fit out and leisure management expertise focusing on enhancing the profitability of your business’

Steve Watts

Steve Watts



Steve has a wealth of experience in the fitness industry, as both an owner and operator of 3 successful health clubs and his experience spands over 20 years.

After working in the Hotel Industry he entered the private sector managing to secure private investments to open his first club. He worked from inception to completion managing all aspects.

In addition to this he has acted as Leisure Consultant for “HBOS & Lloyds TSB” on various projects including various football stadium’s and joint venture partnerships with Local Authorities.

After the success of his first club he went on to open ‘The Thames Club’ in Staines which won a coveted design award. He then opened his third club ‘The River Bourne Club’ in Chertsey which is still one of the most successful independent clubs in the South of England.

In 2013 he rebranded his first club in Bracknell to FW Urban Gym which is a fully functional indoor & outdoor training facility with the added benefit of an accredited OCR programme (Obstacle Training Course).

Steve’s company Allied Leisure Solutions represents various brands in Europe & the Middle East including Air Products in the Cryotherapy sector. Allied Leisure Solutions has also represented on a consultancy basis various Fitness Groups, Corporate, independent & new ‘Set Ups’ in Europe & the Middle East.

In April 2018 Steve teamed up with Pete Hillier and together opened their own flagship site, eActiv Health Lounge. eActiv is the first club in the UK to offer a fully integrated digital solution using the innovative eGym system.

Ramon Wright

Ramon Wright



With a background in sprinting and football, Ramón entered the Fitness Industry with an experienced understanding of what it takes to look after your body.

Working in different environments of the fitness industry for most of the last decade
has harnessed and sharpened Ramón’s expertise.  His most recent experience has
been with the award winning Spa & Gym at the Corinthia Hotel London, managing the team of Personal Trainers whilst implementing several fitness and wellness concepts.

Ramon is well-versed with the current promotional and marketing strategies that
drove the creation of bespoke treatment packages whilst at The Corinthia Hotel.
Amongst other achievements, he was instrumental in:

1) the successful, strategic partnership with BodySPace that helped to implement the
BodySPace Wellness concept; and
2) the hotel’s gym refit using Technogym equipment.

With a focus on the hospitality & corporate environments, Ramón’s expertise sits
within Fitness, Wellness & Personal Aftercare.

Pete Hillier

Pete Hillier

Marketing Director/Consultant


Pete was an experienced franchisee in the leisure industry, as well as a personal trainer before establishing his own marketing company focused on fitness industry pre-sales and rebranding.

Pete played an integral role in the development and rebranding of “Pride Fitness” in Letchworth, taking their client base from 450 to just under 1000 in a 3 month period. He was also responsible for the pre-sale of a 16k sq foot gym in Ipswich ( “FTC Gym”) which sold just over 1000 memberships before it opened it’s doors.

Pete works as a consultant for “Beatz” fitness brand which launched in the UK last year and continues to help fitness facilities with their lead generation.

Pete has worked with Polarfitcare and Airproducts on their recent marketing promotions and continues to support their development within the Middle East.

As a consultant and service provider to Allied Leisure solutions, he works closely with the team on many projects.

In April 2018 Pete teamed up with Steve Watts and together opened their own flagship site, eActiv Health Lounge. eActiv is the first club in the UK to offer a fully integrated digital solution using the innovative eGym system.


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